Case Study #1: Glenferrie Hotel
Mike Henderson, the owner of the Glenferrie Hotel, was surprised when he saw a dramatic increase in customer engagement after launching his mobile marketing campaign. His establishment was receiving more calls, making more bookings, and allowing customers to find their location much more easily. From their mobile site alone, they were able to bring in about 40 calls.
The hotel itself is quite luxurious and offers a variety of catering services 7 days a week. There are a large number of accommodations for guests and even corporate travelers. Their entertainment suite is one of the more unique ones in the industry. And while they were quite prestigious, the Glenferrie Hotel was finding it incredibly difficult to increase monthly sales. The solution, they decided, was to start a mobile marketing campaign.
Solution and Results
They incorporated a ton of useful features into their mobile website. For instance, they including specific tabs which read “Hotel Booking,” “Find Us,” and “Call Us.” As a result, customers were able to reach the hotel by the click of a button. Consumers who needed helping finding the location were able to do so with ease.
On other pages of their mobile site, they include social media links and reviews from previous customers. The results were staggering and within a few months they were experiencing massive increases in call volume and bookings. Every aspect of the Glenferrie Hotel was made stronger due to their mobile marketing website.
- Local SEO
- Mobile Marketing
- Mobile Web Design
- Web Design