Technology can help make small business more efficient and effective

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Entrepreneurs and small business owners can take advantage of today’s technology to make their businesses more efficient and effective. Using specific internet applications and mobile applications can help them save money and increase productivity and revenue massively.

‘The cloud’ — an Internet metaphor — has great potential for small businesses with applications such as Google Docs, SkyDrive, and DropBox to collaborate and backup information increasing productivity.

Small businesses should also be taking advantage of mobile apps and devices as an essential. According to a Pew Internet report, 56 percent of U.S. adults owned a smartphone in May 2013 up from 35 percent in May 2011 and the UK is not far behind these figure. Also, a study by Morgan Stanley concluded that by the year 2014 more people will be accessing the Internet through their mobile devices compared to their personal computers.

Not only can small businesses take advantage of mobile applications such as QuickOffice, Evernote, CloudOn, GoodReader, and SignEasy to increase productivity, but they need to make sure their business websites are mobile “friendly” and the business is listed in sites such as Yelp and Google Maps.

Mobile devices have the ability of utilizing what is called “location-based” services that provides information and directions to the users based on their location to guide them to a particular business.

Using bank-developed mobile applications, cheques can now be deposited using the camera on your mobile device in the US. Also, mobile devices can be used to conduct payments with applications such as Square, Intuit and PayPal. With these apps small businesses can accept payments virtually anywhere using their mobile devices.

Finally, small businesses can take advantage of both Internet-applications and mobile devices by tapping into the marketing and real-time interaction made possible by social media tools such as Facebook, Instagram, Twitter and Pinterest.

Cloud applications as well as mobile devices are two technologies that used jointly can provide significant savings and increases in productivity and revenue for small businesses.

Local Linx Marketing will be happy to talk through your businesses Mobile marketing needs. You can reach us on 01827 701484 or marketing@LocalLinxmarketing.com